Disney+ Hotstar collaborates with PubMatic to scale advertising reach in India
December 22, 2024
Disney+ Hotstar has selected PubMatic to enable programmatic monetization of content across multiple buying channels, including audience based and 1:1 private marketplace (PMP) and programmatic guaranteed campaigns.
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.
“We are thrilled to collaborate with Disney+ Hotstar,” said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. “With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”
Dhruv Dhawan, Head Ads at Disney+ Hotstar, said,“Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers.
“Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users,” Dhawan added.
